What is MgidBot?
Direct Answer: MgidBot is a bot operated by MGID for detecting context categories of content for advertising recommendations.
MgidBot is used by MGID, a global advertising platform, to detect context categories of content for advertising recommendations. It helps in providing relevant ads by analyzing the content of web pages.
User-Agent Identification
The following user-agent strings identify MgidBot in your live traffic data:
MgidBot 1.0
robots.txt Rules for MgidBot
Respects robots.txt: Yes
Use the following robots.txt rules to control MgidBot access:
# Block MgidBot
User-agent: MgidBot
Disallow: /
# Allow MgidBot
User-agent: MgidBot
Allow: /Robots.txt is a directive, not a barrier
MGID states that MgidBot respects robots.txt. However, configuration mistakes, caching delays, and edge cases mean your directives may not always be followed as expected. Live traffic verification confirms whether MgidBot actually obeys your rules in practice.
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Crawl Behavior
Frequency:Not Documented
Request Pattern:Not Documented
Crawl Activity Index
Relative crawl activity for MgidBot over the past 28 days. Higher values indicate increased crawling intensity compared to the period baseline.
View recent activity data (last 7 days)
| Date | Activity Index |
|---|---|
| Mar 28, 2026 | 4.6 |
| Mar 29, 2026 | 0.0 |
| Mar 30, 2026 | 0.0 |
| Mar 31, 2026 | 0.0 |
| Apr 1, 2026 | 0.0 |
| Apr 2, 2026 | 0.4 |
| Apr 3, 2026 | 0.0 |
Source: Cloudflare Radar
Why track MgidBot traffic?
Verify ad system crawling behavior. MgidBot evaluates your pages for ad targeting, quality scoring, and policy compliance.
Optimize ad delivery. If MgidBot can't properly access certain pages, ad targeting and revenue may be impacted. Log monitoring confirms accessibility.
Log Verification
To verify MgidBot traffic in your live traffic data:
- Search access logs for the user-agent strings listed above
- Check if the IP addresses match documented ranges (if provided by MGID)
- Verify the crawl pattern matches documented behavior
- Use reverse DNS lookup for additional verification if available
Note: Observed behavior in production environments may differ from official documentation. Live traffic monitoring provides the only reliable verification of actual bot behavior.
Undocumented Information
The following information is not officially documented for MgidBot:
- crawl frequency
- request pattern
- IP verification method
- JavaScript rendering
Official Documentation
View Official MgidBot Documentation →
Information sourced from official documentation. Content generated with AI assistance.