What is Reelevant?
Direct Answer: Reelevant is an advertising bot operated by Reelevant, allowing customers to dynamically update content inside their emails by fetching images of their product at runtime.
Reelevant is a bot used for dynamic content updates in emails. It fetches product images at runtime and sends them back to users. The bot is part of Reelevant's platform, which provides hyper-personalization and orchestration of customer experiences.
User-Agent Identification
The following user-agent strings identify Reelevant in your live traffic data:
Reelevant/1.0
robots.txt Rules for Reelevant
Respects robots.txt: No
This bot does not commit to following robots.txt
Reelevant does not officially follow robots.txt directives. The only reliable way to control access is through server-side blocking (IP filtering, user-agent rules in your web server config) combined with log monitoring to verify effectiveness.
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Crawl Behavior
Frequency:Not Documented
Request Pattern:Not Documented
Crawl Activity Index
Relative crawl activity for Reelevant over the past 28 days. Higher values indicate increased crawling intensity compared to the period baseline.
View recent activity data (last 7 days)
| Date | Activity Index |
|---|---|
| Mar 28, 2026 | 18.6 |
| Mar 29, 2026 | 10.4 |
| Mar 30, 2026 | 23.9 |
| Mar 31, 2026 | 18.3 |
| Apr 1, 2026 | 32.7 |
| Apr 2, 2026 | 13.0 |
| Apr 3, 2026 | 3.9 |
Source: Cloudflare Radar
Why track Reelevant traffic?
Verify ad system crawling behavior. Reelevant evaluates your pages for ad targeting, quality scoring, and policy compliance.
Optimize ad delivery. If Reelevant can't properly access certain pages, ad targeting and revenue may be impacted. Log monitoring confirms accessibility.
Log Verification
To verify Reelevant traffic in your live traffic data:
- Search access logs for the user-agent strings listed above
- Check if the IP addresses match documented ranges (if provided by Reelevant)
- Verify the crawl pattern matches documented behavior
- Use reverse DNS lookup for additional verification if available
Note: Observed behavior in production environments may differ from official documentation. Live traffic monitoring provides the only reliable verification of actual bot behavior.
Undocumented Information
The following information is not officially documented for Reelevant:
- crawl frequency
- request pattern
- IP verification
- JavaScript rendering
Official Documentation
View Official Reelevant Documentation →
Information sourced from official documentation. Content generated with AI assistance.